9 Base: 426 decision-makers or influencers in purchasing industrial automation and digitization solutions for manufacturing SMEs Source: A commissioned study conducted by Forrester Consulting on behalf of Siemens DI, January 2026 Manufacturing SMEs Modernize Fast Sales cycles for industrial automation/digitization purchases tend to be short, with more than three-quarters of buying decisions made within two months. Length Of Purchase Process For Industrial Automation/Digitization Solution: From Initial Discussion To Final Decision Less than 2 weeks 3 to 4 weeks 1 to 2 months 3 to 6 months More than 6 months 76% of buying decisions are made within two months
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