© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 8 Base: 426 decision-makers or influencers in purchasing industrial automation and digitization solutions for manufacturing SMEs Source: A commissioned study conducted by Forrester Consulting on behalf of Siemens DI, January 2026 Automation Investments Prioritize Strategic Performance Over Commercial Gains Automation investments among manufacturing SMEs are driven less by short-term commercial gains and more by the need to run smarter, modernize quicker, and future‑proof the business. Cost and revenue benefits follow but resilience comes first. Primary Business Drivers For Industrial Automation/Digitization Purchase 39% Increase operational efficiency and productivity 33% Accelerate digitization and automation 29% Increase innovation or competitive advantage 28% Reduce costs 27% Grow revenue
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