© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 10 Base: 426 decision-makers or influencers in purchasing industrial automation and digitization solutions for manufacturing SMEs Source: A commissioned study conducted by Forrester Consulting on behalf of Siemens DI, January 2026 In Vendor Selection, Regional Priorities Differ — But Strong Capabilities Matter Everywhere Even though priorities vary by region, the foundation is universal — manufacturing SME buyers start with features and capabilities when choosing an automation provider. North America Values integration with existing systems North America/EMEA Prioritize expected business impact EMEA Requires cost competitiveness APAC Focuses on technical depth and regulatory compliance
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