8 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Effective commerce media networks can create transformational benefits to retail organizations. “To what extent can your organization achieve the following benefits from having an effective commerce media network?” Base: 309 commerce media strategy decision-makers at retail and/or travel organizations based in the US and the UK Source: A commissioned study conducted by Forrester Consulting on behalf of PubMatic, August 2023 77% 77% 78% 78% 80% 82% Use of brand dollars to reduce the cost of marketing and sales efforts Ability to improve relationship with brands Better customer experience for end customers through more relevant ads Growth of e-commerce traffic to my organization’s site and app Ability to diversify revenue streams Increased revenue/highmargin operating income Significant/transformational benefit Decision-makers expect significant or transformational benefits to key areas of focus, like higher margin income, better CX, and diversification of revenue streams needed to compete in the evolving retail landscape and times of economic uncertainty.
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