6 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 90% say demand from advertisers for commerce media has increased significantly during the past 12 months. … and this has resulted in a significant increase in demand for commerce media over the past 12 months. Base: 309 commerce media strategy decision-makers at retail and/or travel organizations based in the US and the UK Source: A commissioned study conducted by Forrester Consulting on behalf of PubMatic, August 2023
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