© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. In this study, Forrester conducted an online survey of 309 commerce media strategy decision-makers at retail and/or travel organizations that are based in the US and the UK and generate $500 million or more in annual revenue. Respondents were asked a series of questions related to their organizations’ current commerce media programs, their challenges with these programs, and their plans for the future. The study began and was completed in August 2023. Methodology Project Team Josh Blackborow, Senior Consultant Steven Mullahoo, Associate Consultant Contributing Research Forrester’s Consumer & Digital research group ABOUT FORRESTER CONSULTING Forrester provides independent and objective research-based consulting to help leaders deliver key outcomes. Fueled by our customer-obsessed research, Forrester’s seasoned consultants partner with leaders to execute their specific priorities using a unique engagement model that ensures lasting impact. For more information, visit forrester.com/consulting. © Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. [E-57907]
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