© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Choosing the right technology partner and taking advantage of their strategic support plays an enormous role in success. Low-success organizations are nearly twice as likely to lack sufficient support from technology partners. “Which of the following commerce media capabilities would you most like your organization’s commerce media technology provider(s) to add?” Knowing the importance of expertise and well-planned program execution, retailers are turning to their technology partners to provide them with strategic support. 35% 35% 36% 36% 40% 41% 43% 45% 46% 48% Flexible cost structure Unified auction capabilities Consistent shopper identity Onsite activation Data clean rooms Self-service platform Transparent cost structure Identity resolution Strategic support Sales and marketing support Top 3 Ranked 60%of low-success retailers don’t get enough support from their technology partners COMPARED TO 38% of high-success retailers.
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