© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 34% 34% 35% 35% 35% 35% 36% 37% 40% 41% Increasing the total revenue and incremental margin delivered Monetizing data without degrading customer experience Having a streamlined workflow in platform tools and approvals Working with technology providers who ensure brand safety Being able to export data from the commerce media network Having a clear strategic direction Having real-time data capabilities Having attribution capabilities Working with the right technology provider Having the right internal skills Very important Having the right skills and strategy are critical for commerce media success. Decision-makers say having the ability to execute commerce media programs strategically and with the right expertise and partnerships is more important than using a particular capability or tool. “How important are each of the following for commerce media success?” Source: A commissioned study conducted by Forrester Consulting on behalf of PubMatic, August 2023 Base: 309 commerce media strategy decision-makers at retail and/or travel organizations based in the US and the UK Note: Showing top 10.
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