24 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Process & Logistical Challenges Retailers face numerous process and logistical challenges, each with drastically different solutions. This creates even more problems in solving these issues because no one initiative will address each problem. “Which of the following process/logistical challenges does organization face with its commerce media network?” Base: 309 commerce media strategy decision-makers at retail and/or travel organizations based in the US and the UK Source: A commissioned study conducted by Forrester Consulting on behalf of PubMatic, August 2023 50% 53% 54% 54% 55% 55% 55% 55% My organization struggles to handle sensitive first-party data in accordance with regulatory requirements. My organization struggles to unify and synergize onsite, offsite, and in-store media advertising. My organization struggles to deliver consistently relevant advertising to consumers. My organization doesn’t get enough support from technology partners. My organization struggles to scale and manage high volumes of advertisers. My organization is unable to get enough advertisers. My organization struggles to manage available advertising inventory. My organization struggles with reporting on the performance of ads and lift across channels.
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