© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 7% 14% 19% 31% 17% 7% 4% 1% 1% 0% 1-99 100-499 500-999 1,000-1,999 2,000-2,999 3,000-3,999 4,000-4,999 5,000-7,499 7,500-9,999 10,000 or more … and that number is only increasing. Average number of end clients expected 12 months from now. 1,660 Source: A commissioned study conducted by Forrester Consulting on behalf of PubMatic, August 2023 Base: 309 commerce media strategy decision-makers at retail and/or travel organizations based in the US and the UK “How many end clients does your organization expect to manage 12 months from now?”
RkJQdWJsaXNoZXIy MTUxNzA5OQ==