© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Retailers are managing an average of more than 1,000 end clients as part of their commerce media networks … Average number of end clients 1,035 19% 17% 31% 20% 7% 5% 1% 1% 0% 0% 1-99 100-499 500-999 1,000-1,999 2,000-2,999 3,000-3,999 4,000-4,999 5,000-7,499 7,500-9,999 10,000 or more Source: A commissioned study conducted by Forrester Consulting on behalf of PubMatic, August 2023 Base: 309 commerce media strategy decision-makers at retail and/or travel organizations based in the US and the UK “How many end clients does your organization manage as part of its commerce media network today?”
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