Methodology This Opportunity Snapshot was commissioned by Mastercard. To create this profile, Forrester Consulting supplemented this research with custom survey questions asked of 228 airline and hotel leaders at organizations in North America, Europe, LATAM, and APAC involved with their organization’s customer marketing, engagement, loyalty, pricing, or experience strategy. The custom survey began and was completed in April 2024. Note: Percentages may not total 100 due to rounding. ROLE C-level executive 14% Vice president 38% Director 48% ANNUAL REVENUE (USD) >$5B 12% $1B to $5B 37% $750M to $999M 26% $500M to $749M 25% REGION North America 29% Asia Pacific 24% Europe 24% Latin America 23% Demographics TRAVEL CATEGORY Airlines 50% Hotels 50% Explore More Read now Going The Distance To Improve Customer Experience In The Travel Industry Top Trends, Challenges, And Strategies For Travel Companies Get started FORRESTER OPPORTUNITY SNAPSHOT: A CUSTOM STUDY COMMISSIONED BY MASTERCARD | JUNE 2024 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 20 Download the full study: Going The Distance To Improve Customer Experience In The Travel Industry
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