Advanced Analytics In The Travel Industry

Limitations Of Current Solutions Used To Personalize Digital Interactions With Customers Lack Of Internal Skills And Automation Undermine Personalization Efforts HOTELS AIRLINES We lack internal skills. 58% 45% We lack automation capabilities. We don’t have the technology we need. 44% We lack internal skills. 58% Our technology integrations are ineffective. 43% We lack automation capabilities. 57% Costs are too high. 35% We don’t have the data we need. 34% 45% Our technology integrations are ineffective. We don’t have the data we need. 26% We don’t have the technology we need. 41% Costs are too high. 38% © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Tech alone without human skill and expertise is not enough to make the most of digital personalization solutions. A data and analytics platform with the proper technology that is easy to use could fill gaps and unlock new business opportunity in the short term. 10 11 Base: 228 airline and hotel leaders at organizations in North America, Europe, LATAM, and APAC involved with their organization’s customer marketing, engagement, loyalty, pricing, or experience strategy Note: Showing top six responses per region. Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, April 2024

RkJQdWJsaXNoZXIy MjE3NDkyOQ==