Conclusion The telecom industry is highly competitive, and business leaders hoping to help their company get ahead must laser-focus on enabling key business priorities via a strong commitment to innovation to drive long-term success. Leaders must start today by addressing the key data, capability, and technology gaps that impede their ability to innovate and adapt. Fostering a more data-driven, agile organization will allow telecom companies to meet rapidly changing customer expectations, adapt to new technologies, and set themselves up for future growth and success. Methodology This Opportunity Snapshot was commissioned by Mastercard. To create this profile, Forrester Consulting conducted a custom survey of 278 director-level and above decision-makers at telecom companies who are involved with setting and/or executing their organization’s B2C digital experience strategy. The custom survey began and was completed in February 2024. Note: Percentages may not total 100 due to rounding. ROLE C-level executive 10% Vice president 41% Director 50% ANNUAL REVENUE More than $5B 31% $1B to $5B 36% $500M to $999M 33% REGION Asia Pacific 18% Europe 23% Latin America 18% Middle East 18% North America 22% TELECOM TYPE Telecom operator (MNO, MVNO) 40% Broadcast 23% Cable media 20% Broadband 17% Demographics 19 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 18
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