MIDDLE EAST (N=51) LATIN AMERICA (N=50) EUROPE (N=63) ASIA PACIFIC (N=52) Apply more advanced data analysis techniques 71% Use data insights more frequently to inform decisions 73% Use data insights more frequently to inform decisions 64% Use data insights more frequently to inform decisions 63% Apply more advanced data analysis techniques 90% Improve our ability to identify and address risks from our third-party ecosystem 50% Invest in internal technology and platforms to enhance our offerings 59% Invest in internal technology and platforms to enhance our offerings 62% Invest in internal technology and platforms to enhance our offerings 62% Improve our ability to identify and address risks from our third-party ecosystem 60% Use data insights more frequently to inform decisions 69% Apply more advanced data analysis techniques 69% Apply more advanced data analysis techniques 62% Apply more advanced data analysis techniques 62% Use data insights more frequently to inform decisions 69% Data And Technical Improvement Tactics For Achieving Business Priorities More Effectively NORTH AMERICA (N=62) Base: 278 director-level and above decision-makers involved with setting and/or executing their organization’s B2C digital experience strategy Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, February 2024 15 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 14
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