Growing Challenges Make Achieving Goals More Difficult Than Ever Obstacles That Are More Challenging Than In Prior Years By Industry DRUG AND GROCERY (N=73) Managing supply chain 74% Rapidly changing consumer expectations 62% Rapidly evolving innovations in technology 62% Increasing competitive pressure 60% Decreasing labor availability 48% Analytics/understanding the impact of new strategies 58% Stricter regulatory requirements 41% Rising costs 64% APPAREL, SPECIALTY, AND SPORTING GOODS (N=76) Increasing competitive pressure 64% Rapidly changing consumer expectations 62% Analytics/understanding the impact of new strategies 59% Rapidly evolving innovations in technology 57% Rising costs 49% Decreasing labor availability 54% Stricter regulatory requirements 41% Managing supply chain 64% LUXURY AND BEAUTY (N=58) Rapidly changing consumer expectations 71% Managing supply chain 57% Rapidly evolving innovations in technology 55% Increasing competitive pressure 53% Rising costs 48% Decreasing labor availability 52% Stricter regulatory requirements 45% Analytics/understanding the impact of new strategies 64% 9 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 8 Base: 326 B2C strategy decision-makers in the retail industry in the Americas, Europe, the Middle East, and APAC Note: Showing “Much more challenging” and “Moderately more challenging” responses Source: A commissioned studyconducted by Forrester Consulting on behalf of Mastercard, March 2024
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