Robust Data Solutions Offer The Ability To Solve The Most Common Barriers To Revenue Growth And Diversification AMERICAS (N=148) EMEA (N=107) Recommendations on how to deliver personalized customer experiences 62% In-market testing capabilities to assess and optimize new business initiatives 52% Support with developing new business ideas 32% Insights into consumer spending patterns 68% Accurate performance evaluations for new product lines 44% Recommendations on how to deliver personalized customer experiences 62% In-market testing capabilities to assess and optimize new business initiatives Support with developing new business ideas 28% Insights into consumer spending patterns 68% Accurate performance evaluations for new product lines 41% APAC (N=71) Recommendations on how to deliver personalized customer experiences 51% In-market testing capabilities to assess and optimize new business initiatives 52% Support with developing new business ideas 38% Insights into consumer spending patterns 64% Accurate performance evaluations for new product lines 45% Capabilities Or Qualities Expected From A Third-Party Design Solution To Help Create New Revenue Streams By Region 54% 21 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 20 Base: 326 B2C strategy decision-makers in the retail industry in the Americas, Europe, the Middle East, and APAC Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
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