Executive Summary Retailers today are challenged like never before to grow revenue while managing rising costs, evolving regulations, and labor availability. Given this environment, retailers must diversify their revenue streams as traditional growth strategies are no longer enough. Revenue diversification can include B2C revenue streams, such as offering new products outside the core business, as well as B2B revenue streams, such as data monetization. By strategically diversifying revenue streams, retailers can more successfully attract new customers, build stronger brand loyalty, and ultimately achieve sustainable growth. In a study commissioned by Mastercard, Forrester surveyed 326 decision-makers at retailers in the Americas, Europe, the Middle East, and Asia Pacific to assess their priorities, challenges, and opportunities driving growth by diversifying revenue. ABOUT FORRESTER CONSULTING Forrester provides independent and objective research-based consulting to help leaders deliver key outcomes. Fueled by our customer-obsessed research, Forrester’s seasoned consultants partner with leaders to execute their specific priorities using a unique engagement model that ensures lasting impact. For more information, visit forrester.com/consulting. © Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. [E-59635] Project Team: Lane Abernathy, Market Impact Consultant Contributing Research: Forrester’s Consumer & Digital research group © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 2 3
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