Creating new B2C revenue streams beyond just selling products 79% 51% Creating new B2B revenue streams beyond just selling products Revenue Diversification Is An Important Part Of Retailers’ Plans For The Coming Year, But They Still Have A Long Way To Go 76% 58% The Importance And Expected Difficulty Of Creating New B2C And B2B Revenue Streams MODERATELY IMPORTANT TO CRITICAL CHALLENGING/VERY CHALLENGING* 17 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 16 Base: 326 B2C strategy decision-makers in the retail industry in the Americas, Europe, the Middle East, and APAC *Base: Variable B2C strategy decision-makers in the retail industry in the Americas, Europe, the Middle East, and APAC, showing somewhat important, important, or critical priorities for the coming 12 months Note: Showing two responses Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
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