Testing this at a small scale Implemented Plans to implement in the next 12 months Embedded retail opportunities 28% 18% 83% 38% Retail media networks 32% 18% 83% 33% Extending into products and services unrelated to traditional business 25% 16% 83% 41% Data monetization 19% 24% 79% 36% B2B partnerships 26% 14% 71% 30% Many Companies Are Early In Their Revenue Diversification Journey Approaches To Revenue Diversification Some retailers have already implemented elements of revenue diversification either through a targeted approach or across their full network. The most common way is creating B2B partnerships. Tailored experiences or services 11% 30% 91% 50% 15 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 14 Base: 326 B2C strategy decision-makers in the retail industry in the Americas, Europe, the Middle East, and APAC Note: Showing six responses; totals may not equal separate values due to rounding Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
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