EMEA APAC Americas My organization is behind and not keeping up with consumer expectations. 27% 21% 31% My organization is effectively managing its ability to transform at the rate of consumer expectations. 62% 63% 53% My organization proactively anticipates change and is ahead of customer expectations. 11% 15% 16% Leading Brands Compete By Proactively Anticipating Customer Needs Brands must transform to meet consumer needs. But to stand out, retailers must go one step further and proactively anticipate customer expectations. However, regardless of region, very few respondents’ organizations proactively anticipate change, while many fail to keep up with consumer needs. 11 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 10 Base: 326 B2C strategy decision-makers in the retail industry in the Americas, Europe, the Middle East, and APAC Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
RkJQdWJsaXNoZXIy MjE3NDkyOQ==