Benchmark Your Offers, Rewards, And Loyalty Initiatives For Today’s Marketing Landscape
Take this two-minute quiz to see how your offers and loyalty program compares to other brands. Learn more about the capabilities and benefits of commerce media networks in the Forrester study, “Growth Priorities For Marketing Leaders In Offers And Loyalty Programs Heading Into 2026.”
Which of the following statements do you agree with (either moderately or strongly) about offers and loyalty efforts at your organization? Select all that apply.
1/6
Did You Know?
Despite the significant benefit offers, rewards, and loyalty programs offer, 78% of respondents reported their organization needs to take greater advantage of them.
Brands need new insight-rich acquisition channels built on trust that can scale in today’s complex marketing landscape.
Base: 322 global directors and above with responsibility for strategic or operational decisions within their organization's customer offer decisions
Source: Forrester’s Q3 2025 Advertising And Loyalty Survey [E-64826]
2/6
Which of the following barriers does your organization face in improving its offers, rewards, or loyalty efforts? Select all that apply.
3/6
Did You Know?
Barriers to improving offers, rewards, and loyalty initiatives are bogging down brands with lower conversion, unclear impact, and missed revenue opportunities.
Base: 322 global directors and above with responsibility for strategic or operational decisions within their organization's customer offer decisions
Source: Forrester’s Q3 2025 Advertising And Loyalty Survey [E-64826]
4/6
How much benefit would the following capabilities of a commerce media network create at your organization? Select one per row.
5/6
(Showing "Large benefit" and "Transformational benefit")
Contextual targeting Privacy-first design solutions Advanced analytics capabilities Ability to use data to effectively target and personalize offers Advanced data insights into high-quality audiences Transparent attribution Access to new acquisition channels that are more relevant to target audience Increasing reach to qualified audiencesDid You Know?
With unique data, advanced capabilities, and verifiable attribution, commerce media networks can help marketing organizations reach high-quality audiences and deliver on their most critical business objectives.
Base: 322 global directors and above with responsibility for strategic or operational decisions within their organization's customer offer decisions
Source: Forrester’s Q3 2025 Advertising And Loyalty Survey [E-64826]
6/6
Register to read the full report
Include a short call to action to read the full study. The experience will end with a link out to the client webpage where the OSnap is hosted.
Read more about how commerce media networks can help optimize acquisition, deepen engagement, and maximize campaign performance in the Forrester Consulting Opportunity Snapshot: “Growth Priorities For Marketing Leaders In Offers And Loyalty Programs Heading Into 2026”
