How Do Your Menu Strategies Stack Up Against The Industry
Take this two-minute quiz to see how your organization compares to others when it comes to menu optimization techniques, and uncover best practices in “Optimize Menus With Insights And Testing.”
How does your organization currently analyze menu changes? (Select one)
1/10
Did You Know?
A total of 80% of respondents are using at least some external partnerships to analyze menu changes, indicating that leaders understand of the necessity of outside firms to analyze data for menu optimization.
Base: 319 decision-makers at the director level or above at quick-service, fast-casual, or full-service restaurants with decision-making power in optimizing the menu
Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
2/10
Please rank the following insights based on how rigorously your organization analyzes them with 1 being most rigorous and 3 being least.
3/10
Did You Know?
The degree of rigor applied to reviewing insights that could influence menu changes and help determine the impacts of these changes is less consistent. Just 21% of respondents were very rigorous in their operations-based analyses, 27% in their financial and analytical performance analyses, and 34% for customer feedback analyses.
Base: 319 decision-makers at the director level or above at quick-service, fast-casual, or full-service restaurants with decision-making power in optimizing the menu
Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
4/10
Which of the following does your organization do when determining menu optimization strategies for insights? (Select all that apply.)
5/10
Did You Know?
Menu optimization decisions must be backed by data. To inform these decisions, restaurant respondents use various insights. Still, even the top insights used make up just over half of respondents, indicating more can still be done to determine menu optimization strategies.
Base: 319 decision-makers at the director level or above at quick-service, fast-casual, or full-service restaurants with decision-making power in optimizing the menu
Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
6/10
Which of the following approaches does your organization use for testing menu changes? (Select all that apply.)
7/10
Did You Know?
Once restaurant decision-makers gather the insights needed to initiate menu changes, they should conduct tests to evaluate the effectiveness of the changes and determine future opportunitiesfor improvement. Though 69% measure the sales impact of localized menu offerings, fewer are projecting the impact of new prices and quantifying transaction losses.
Base: 319 decision-makers at the director level or above at quick-service, fast-casual, or full-service restaurants with decision-making power in optimizing the menu
Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
8/10
Which of the following are/were the three most important features of a menu optimization product to your purchase decision? (Select top three.)
9/10
Did You Know?
Most respondents said they want to adopt a product that would help their organizations develop and sustain systematic menu optimization approaches. Key features for menu optimization products indicate a strong desire to identify, test, analyze, and measure the impact of menu changes.
Base: 319 decision-makers at the director level or above at quick-service, fast-casual, or full-service restaurants with decision-making power in optimizing the menu who expressed interest in adopting a menu optimization product
Note: Showing “Important” and “Very important” responses combined
Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
10/10