However, Rigor Is Not Universally Applied Across Analyses And Restaurant Types Inconsistencies emerge in the degree of rigor applied to reviewing insights that could influence menu changes and help determine the impacts of these changes. Currently, full-service restaurants have a more rigorous approach. QUICK-SERVICE AND FAST-CASUAL FULL-SERVICE Very rigorous approaches to gathering and assessing customer feedback. 29% 44% My organization only deletes menu items to make way for new additions. Agree/Strongly agree Agree/Strongly agree 38% 23% My organization conducts rigorous analyses before deciding on menu additions or deletions. Agree/Strongly agree Agree/Strongly agree 69% 76% 9 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 8 Base: 220 decision-makers at the director level or above at quick-service and fast-casual restaurants and 90 at full-service restaurants with decision-making power in optimizing the menu Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
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