Menu Optimization Is Fundamental To Achieving Top Goals NORTH AMERICA (N=81) LATIN AMERICA (N=69) EMEA (N=108) APAC (N=61) Top Goals By Region Improving operating margin Improving operating margin Enhancing customer satisfaction Improving operating margin Enhancing customer satisfaction Enhancing customer satisfaction Optimizing the menu Enhancing customer satisfaction Reducing supply chain costs Growing customer loyalty Increasing customer spend per visit Reducing supply chain costs Increasing visits or visit frequency Optimizing the menu Reducing supply chain costs Increasing customer spend per visit Increasing customer spend per visit Reducing supply chain costs Increasing visits or visit frequency Driving brand awareness Optimizing the menu Increasing visits or visit frequency Improving operating margin Optimizing the menu 63% 57% 66% 61% 53% 54% 60% 56% 51% 51% 56% 46% 47% 48% 48% 46% 46% 42% 47% 43% 59% 57% 61% 56% of respondents believe menu optimization is vital to their restaurant’s ability to achieve its organizational goals. 70% 5 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 4 Base: 319 decision-makers at the director level or above at quick-service, fast-casual, or full-service restaurants with decision-making power in optimizing the menu Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
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