Key Features Of Menu Optimization Products By Restaurant Type Quick-service and full-service restaurants are prioritizing different features to identify products for menu restructuring and enable more comprehensive testing and measuring of new menu strategies. QUICK-SERVICE AND FAST-CASUAL FULL-SERVICE Identifying common pairings of items to determine menu restructuring strategies Testing new strategies at select test locations before scaling 87% 87% Accurately measuring the financial impact of a new menu optimization strategy Identifying common pairings of items to determine menu restructuring strategies Analyzing check-level data to develop new menu optimization strategies Accurately measuring the financial impact of a new menu optimization strategy 85% 86% 75% 77% 21 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 20 Base: 220 decision-makers at the director level or above at quick-service and fast-casual restaurants and 90 at full-service restaurants with decision-making power in optimizing the menu Note: Showing top three responses for each restaurant type Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
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