Top 5 Benefits Of Implementing Systematic Menu Analysis By Region NORTH AMERICA (N=81) EMEA (N=108) LATIN AMERICA (N=69) APAC (N=61) Understanding the shifts in customer behavior between categories 58% Assessments on the true profit impact of a new menu optimization strategy 63% Accelerated speed to insights that keep pace with decision-making 51% More clear insights and actionable recommendations 64% Accelerated speed to insights that keep pace with decision-making 46% Accelerated speed to insights that keep pace with decision-making 50% More clear insights and actionable recommendations 49% Understanding the shifts in customer behavior between categories 54% Better utilization of resources to analyze new menu strategies 44% More clear insights and actionable recommendations 47% Ability to project customer loss or gains from adding or deleting a menu item 49% Better utilization of resources to analyze new menu strategies 52% Improved accuracy due to more consistent analytical approaches across the organization 44% Ability to project customer loss or gains from adding or deleting a menu item 47% Understanding the shifts in customer behavior between categories 48% Ability to project customer loss or gains from adding or deleting a menu item 48% Assessments on the true profit impact of a new menu optimization strategy 57% Understanding the shifts in customer behavior between categories 55% Better utilization of resources to analyze new menu strategies 49% Assessments on the true profit impact of a new menu optimization strategy 56% 19 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 18 Base: 319 decision-makers at the director level or above at quick-service, fast-casual, or full-service restaurants with decision-making power in optimizing the menu Note: Showing top five responses for each region Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
RkJQdWJsaXNoZXIy MjE3NDkyOQ==