Top 5 Benefits By Restaurant Type TOP 2 BENEFITS OVERALL Clear And Actionable Insights Are Key Benefits Of Systematic Menu Optimization 55% 54% Assessments on the true profit impact of a new menu optimization strategy Understanding shifts in customer behavior between categories QUICK-SERVICE AND FAST-CASUAL FULL-SERVICE Assessments on the true profit impact of a new menu optimization strategy 55% 54% Assessments on the true profit impact of a new menu optimization strategy Understanding the shifts in customer behavior between categories 51% Understanding the shifts in customer behavior between categories 60% More clear insights and actionable recommendations 51% Ability to project customer loss or gains from adding or deleting a menu item 49% Accelerated speed to insights that keep pace with decision-making 47% 48% Accelerated speed to insights that keep pace with decision-making More clear insights and actionable recommendations 47% Better utilization of resources to analyze new menu strategies 47% 17 16 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Base: 220 decision-makers at the director level or above at quick-service and fast-casual restaurants and 90 at full-service restaurants with decision-making power in optimizing the menu Note: Showing top responses Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
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