Restaurants Across The Globe Face Barriers To Menu Optimization APAC (N=61) Resistance/reluctance to change with a “this is the way we have always done it” mentality 52% Lack of expertise internally to execute analysis 41% Current technology does not allow for consistent approaches across use cases 41% Approaches cannot keep pace with the speed needed to make decisions 38% NORTH AMERICA (N=81) Resistance/reluctance to change with a “this is the way we have always done it” mentality 49% Siloed information with transaction data locked behind resource-constrained specialists 37% Approaches cannot keep pace with the speed needed to make decisions 36% Current technology does not allow for consistent approaches across use cases 36% Lack of expertise internally to execute analysis 46% EMEA (N=108) Siloed information with transaction data locked behind resource-constrained specialists 52% Lack of expertise internally to execute analysis 44% Approaches cannot keep pace with the speed needed to make decisions 35% Insights and recommendations are not always clear and actionable 32% Resistance/reluctance to change with a “this is the way we have always done it” mentality 49% LATIN AMERICA (N=69) Resistance/reluctance to change with a “this is the way we have always done it” mentality 46% Siloed information with transaction data locked behind resource-constrained specialists 43% Approaches cannot keep pace with the speed needed to make decisions 41% Insights and recommendations are not always clear and actionable 41% Lack of expertise internally to execute analysis 43% Siloed information with transaction data locked behind resource-constrained specialists 51% 15 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 14 Base: 319 decision-makers at the director level or above at quick-service, fast-casual, or full-service restaurants with decision-making power in optimizing the menu Note: Showing top five responses for each region Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
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