Without speed to insight that keeps pace with decision-making, respondents’ restaurants may have suboptimal menu offerings that leave money on the table or create higher costs of execution. Change Aversion, Silos, And Slow Time To Action Inhibit Menu Optimization Barriers To Menu Optimization By Restaurant Type Full-service Quick-service and fast-casual Low executive buy-in 15% 17% Insights and recommendations are not always clear and actionable 34% 28% Current technology does not allow for consistent approaches across use cases 36% 32% Bandwidth requires tradeoffs between number of analyses and depth of insights 31% 32% Lack of bandwidth internally to execute analysis 26% 32% Approaches cannot keep pace with the speed needed to make decisions 38% 35% Resistance/reluctance to change with a “this is the way we have always done it” mentality 52% 42% 13 12 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Base: 220 decision-makers at the director level or above at quick-service and fast-casual restaurants and 90 at full-service restaurants with decision-making power in optimizing the menu Note: Showing seven responses Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
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