Restaurants Use Multiple Insights To Identify Optimization Opportunities Restaurants Use Multiple Approaches To Test Menu Changes 62% 50% Examine historic patterns in sales performance Gather information from restaurant managers 43% 58% Facilitate customer surveys Examine historic patterns in customer purchasing behavior 40% 51% Conduct qualitative customer focus groups Understand customer loyalty to a certain product QUICK-SERVICE AND FAST-CASUAL FULL-SERVICE Leverage in-app or website A/B testing Measure the sales impact of localized menu offerings that cater to regional preferences Test menu items in limited regions or stores Test menu items in limited regions or stores Conduct profitability analyses based on projected menu changes Conduct profitability analyses based on projected menu changes Project the impact of new prices Project the impact of new prices Quantify transaction loss based on projected menu changes Quantify transaction loss based on projected menu changes Trial new menu designs or layouts in limited regions or stores Leverage in-app or website A/B testing Measure the sales impact of localized menu offerings that cater to regional preferences Trial new menu designs or layouts in limited regions or stores 68% 66% 55% 45% 45% 39% 34% 74% 64% 60% 59% 48% 42% 25% 11 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 10 Base: 220 decision-makers at the director level or above at quick-service and fast-casual restaurants and 90 at full-service restaurants with decision-making power in optimizing the menu Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024 Base: 319 decision-makers at the director level or above at quick-service, fast-casual, or full-service restaurants with decision-making power in optimizing the menu Note: Showing six responses Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
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