© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. The types of education being offered have shifted Most commons types of education being offered: 2024 1) In-app guides 2) Training videos 3) Training brochures, handbooks, and other printed materials 4) Published training documentation in online forums/communities, blogs, etc. 5) Prebuilt courseware or product/service training modules 2019 1) In-person training workshops 2) Training brochures, handbooks, and other printed material 3) Training videos 4) Real-time online training webinars/broadcasts 5) Certification programs (online or in-person) Over the past five years (notably, including the COVID19 pandemic), we have seen a significant rise in popularity for digital content like in-app guides and prebuilt courseware. In-person training and certifications have dropped considerably in that time. Prebuilt courseware has risen from 31% in 2019 to 53% in 2024. It is particularly popular in B2B SaaS, where 79% of organizations offer it. Base: 150 education decision-makers in the US Source: A commissioned study conducted by Forrester Consulting on behalf of Intellum, March 2024 2019 2024
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