8 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Now more than ever, education most often looks like one-time, quick-hit interactions like training documents or how-to videos. Only 16% are involved in more in-depth formal courses, down from 25% in 2019. Most customers utilize one-off education offerings “What percentage of your organization’s customers who have utilized education/training materials are engaging in the following ways?” Engaging in a formal certification program/course requiring more in-depth involvement Utilizing a series of training resources related to a similar topic Utilizing a single training resource for a one-time, quick-hit interaction Base: 300 education decision-makers in the US Source: A commissioned study conducted by Forrester Consulting on behalf of Intellum, March 2024 55% 29% 16%
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