© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Most customers are offered education, and a good proportion utilize it — but there is still room to grow An average organization today offers education options to threequarters of its customer base. While this number is fairly high, it has barely grown compared to the 72% reported five years ago. Similarly, it is great to see more than half of customers utilizing education, but this has actually dropped from 53% in 2019. This leaves a great opportunity for organizations to market the value of their education to customers and deepen their engagement. Customers who are offered education programs by the average organization Customers who have utilized education for the average organization Products that have formal education offerings Who Is Being Offered Training? Are They Using It? Base: 300 education decision-makers in the US Source: A commissioned study conducted by Forrester Consulting on behalf of Intellum, March 2024 75% 51% 63%
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