© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Customer education is a greater priority than it has ever been Annual Average Spending On Customer Education Over Time Spending has steadily risen over the past five years and decisionmakers expect it to rise even more soon. Base: 300 customer education decision-makers at organizations in the US Source: A commissioned study conducted by Forrester Consulting on behalf of Intellum, March 2024 2017 2019 2022 2024 2026 (proj.) $401K $780K $816K $1.1M $2.2M
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