Drive Business Success Through Customer Education

© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Demographics Industry (Showing Top Five) B2B SaaS 50% Manufacturing 4% Financial services 4% Retail 3% Consumer services 3% Respondent Level C-level executive 12% Vice president 32% Director 57% Employees 2 to 99 5% 100 to 499 23% 500 to 999 21% 1,000 to 4,999 31% 5,000 to 19,999 15% 20,000 or more 5% Department Customer education/training 25% Marketing/advertising 22% Sales 19% Customer success 16% Support 15% Account management 4% Country United States 100% Education Target Businesses only 51% Businesses and consumers 49%

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