© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Going forward, organizations seek to implement dedicated platforms, expand channels, and hire new partners “Which of the following is your organization planning to do to improve its customer education/customer training efforts?” 32% 32% 35% 35% 38% 40% 49% Increase budget for customer education/customer training Hire new employees with customer education/customer training knowledge Hire a dedicated customer education/customer training thirdparty vendor for content creation Create new types of customer education/customer training content Hire a creative/marketing agency/vendor for content creation Implement customer education/customer training in new channels Implement a dedicated customer education/customer training platform Base: 300 customer education decision-makers at organizations in the US Source: A commissioned study conducted by Forrester Consulting on behalf of Intellum, March 2024
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