© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. “How important does your organization consider each of the following to be for running a successful customer education/customer training program?” (Showing “High-success” responses) Data access, technology, and guidance from partners are what high-success organizations point to as driving their programs’ effectiveness 52% 57% 58% 63% 70% 70% 73% 80% Gamification Personalized content and learning paths across audiences Certification programs Content creation support Platform/software scalability Support and guidance from my organization's platform/software vendor Mobile accessibility Access to multiple types of data Base: 60 education decision-makers in the US at “high-success” organizations Source: A commissioned study conducted by Forrester Consulting on behalf of Intellum, March 2024
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