Drive Business Success Through Customer Education

© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. … which results in high-success orgs getting far more out of their education partners “How important was the role of a third-party customer education/customer training vendor in helping your company realize its current benefits from its customer education/customer training program?” 35% 52% 13% 0% 0% 15% 63% 20% 2% 0% Crucial Very important Somewhat important Not very important Not at all important High success Low success Base: 161 customer education decision-makers at organizations using a third-party education vendor Source: A commissioned study conducted by Forrester Consulting on behalf of Intellum, March 2024 The strategic way in which highsuccess firms deploy their education partners results in them getting much more out of the relationships and allows the vendor to play a critical role in shaping the education vision and strategy.

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