22 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Organizations struggle with a lack of the right tech, skills, and resources to maximize the potential of their customer education efforts 2% 27% 31% 36% 42% 50% 52% My organization doesn’t have any developmental challenges with its customer education/customer training efforts Lack of budget Lack of knowledge on how to create an education program Lack of content volume Lack of personnel to moderate and/or manage training resources Lack of technical skills for building/providing training resources Lack of tools for building/providing training resources Base: 300 education decision-makers in the US Source: A commissioned study conducted by Forrester Consulting on behalf of Intellum, March 2024 “Which of the following developmental challenges has your organization faced with its customer education/customer training efforts?” 98% have experienced issues along the way.
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