19 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Returns on investment have been overwhelmingly positive for customer education: 86% have seen positive returns, and an additional 10% have broken even 96% Have seen a positive return or broken even on their customer education initiatives Base: 300 customer education decision-makers at organizations in the US Source: A commissioned study conducted by Forrester Consulting on behalf of Intellum, March 2024
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