© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Net present value (NPV) $14.1M Payback period 7 months The Total Economic Impact Of A Customer Education Program Return on investment (ROI) 372% -$5M $0M $5M $10M $15M $20M Initial Year 1 Year 2 Year 3 Three-Year, Risk-Adjusted Financial Analysis For A $1 Billion Composite Organization Total costs Total benefits Cumulative net benefits Base: 122 education decision-makers in the US from organizations with fully formalized education programs and that are moderately or very confident in their organization’s ability to track their program’s impact Source: A commissioned study conducted by Forrester Consulting on behalf of Intellum, March 2024
RkJQdWJsaXNoZXIy MjE3NDkyOQ==