15 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Business Outcomes Realized From Customer Education Initiatives … as well as greater lifetime value, win rates, and overall revenue … 34.6% Increase in average lifetime value per trainee Increase in win rates for new customers 22.3% Increase in average retention rates for products targeted by training 8.1% Reduction in sales cycle length 7.6% Increase in annual revenue for products targeted by training 7.5% Increase in average revenue per trainee 28.9% Base: 300 customer education decision-makers at organizations in the US Source: A commissioned study conducted by Forrester Consulting on behalf of Intellum, March 2024
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