© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 25% 33% 34% 34% 37% 37% 43% 45% 50% 54% Accelerate sales cycles Enable better cross-selling of adjacent products/services Accelerate client onboarding Increase customer enrichment/spending Win additional customers Reduce customer support costs Increase adoption of products/services Increase post-purchase usage and engagement Improve customer retention Improve customer experience Organizations are running customer education programs to boost customer experience, retention, and engagement … “Which of the following are the top priorities for your organization’s customer education/customer training initiatives during the next 12 months?” Base: 300 customer education decision-makers at organizations in the US Source: A commissioned study conducted by Forrester Consulting on behalf of Intellum, March 2024
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