10 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Organizations are increasingly replacing their in-house education teams with external partners and AI content creation. In-house education teams have dropped in popularity over the past five years “Which of the following does your organization use to support its customer education/customer training initiatives?” 23% 54% 81% 33% 36% 55% 64% Agency partner(s) AI content creation tools Dedicated customer education/customer training third-party vendor(s) In-house training/education team 2024 2019 Base: 300 education decision-makers in the US Source: A commissioned study conducted by Forrester Consulting on behalf of Intellum, March 2024 n/a
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