© Forrester Research, Inc. All rights reserved. Improve employer brand by focusing on work wellbeing. With 88% of employees in India indicating it’s important to find companies that care about how employees feel, there is a lot riding on your company’s ability to improve wellbeing. There is also a major opportunity to stand out by showcasing where your company is succeeding. Consider sharing how your company prioritizes wellbeing during interviews, in job descriptions, on its website, and other branding materials. Help managers help employees. A great manager has a huge impact on employee experience and retention. Teaching managers how to be better managers through coaching, offering their employees autonomy yet providing guidance, and celebrating personal accomplishments is inexpensive but powerful in terms of outcomes. Understanding what drives employee wellbeing will create cultures that attract, nurture, and retain talent. Companies who seek to understand and prioritize what’s important to employee wellbeing — and help them achieve it — will see significant improvement in productivity and retention. We found that helping employees feel energized, ensuring employees are in an inclusive/respectful environment, and making sure employees have a manager who helps them succeed have the biggest impact. Key Recommendations
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