GenAI Smooths The Friction Between Humans And Technology GenAI represents a set of technologies and techniques that leverage massive corpuses of data — including large language models (LLMs) — to generate new content (e.g., text, video, images, audio, code) using natural language prompts or other noncode/nontraditional inputs.1 GenAI promises to transform how enterprises operate, employees do their jobs, and consumers interact with brands.2 “How is your organization using or interested in using genAI to drive transformation and impact?” “Generate prioritized inspection routes and protocols based on risk assessments” C-LEVEL EXECUTIVE, ENERGY/UTILITIES “Automate quality control processes by analyzing sensor data” VICE PRESIDENT, HEAVY MANUFACTURING “Collect data from sensors, equipment, and production parameters for enhancing our chemical processes” C-LEVEL EXECUTIVE, CHEMICAL MANUFACTURING “Create simulations that allow us to shift into cleaner energy sources” DIRECTOR, ENERGY/UTILITIES “GenAI presents a new wave of transformation and disruption in my organization’s industry.” 73% agree 5 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 4 Base: 96 leaders in North America with authority or influence over AI and/or analytics decisions at energy/utilities, heavy manufacturing, and chemical manufacturing organizations Source: A commissioned study conducted by Forrester Consulting on behalf of C3.ai, February 2024
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