Conclusion Work with proven partners with heavy industry domain expertise during your genAI adoption journey. The world of genAI technologies is evolving fast — far faster than most enterprises can keep up with. Enterprises are turning to partners to accelerate AI journeys, but with so many new companies entering the market, it is critical to work with trusted and proven partners that understand your specific heavy industry challenges. Build future-fit genAI success with a concerted and flexible strategy. Enterprises that are not deliberate about their organizational and data strategies risk falling behind or worse — increasing organizational hesitancy about AI. Enterprises must maintain flexibility in their technological approach to effectively evolve their applications and architectures to meet the rapid pace of innovation in this space. People are the crucial factor in genAI success. Organizations cannot expect to successfully roll out genAI use cases without significant efforts toward preparing the organization and change management. GenAI applications today are often assistive tools, but employees and teams need close support to ensure they adopt them and extract maximum value. Methodology In this study, Forrester conducted an online survey of 96 AI and analytics decision-makers at energy/utilities, heavy manufacturing, and chemical manufacturing organizations in North America. The study began in January 2024 and was completed in February 2024. Endnotes 1 Source: Generative AI: The Top Six Things Tech Executives Need To Know, Forrester Research, Inc., April 17, 2023. 2 Source: The State Of Generative AI, 2024, Forrester Research, Inc., January 26, 2024. 3 Source: Ibid. 4 Source: Ibid. COUNTRY United Sates 56% Canada 44% Note: Percentages may not total 100 due to rounding. Demographics INDUSTRY Energy/utilities 67% Heavy manufacturing 21% Chemical manufacturing 13% ANNUAL REVENUE (USD) $2B to less than $3B 38% $3B to less than $4B 23% $4B to less than $5B 24% $5B or more 16% SENIORITY C-level executive 15% Vice president 32% Director 53% 23 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 22
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