Partners Are Powering GenAI Strategies Given the pressure on decision-makers to accelerate genAI capabilities in a complex landscape and a lack of requisite skills internally, partners have an important role to play. Leaders at heavy industry organizations that have adopted genAI are more likely to leverage partners than internal resources to execute their genAI strategies. Currently, leaders are focused on using partners to deploy readily available genAI applications. Leaders are drawn to a range of partner types, especially AI application providers, as well as agency, services, and consulting partners. Most Enterprises Will Buy — Not Build — GenAI “My organization would prefer to buy prebuilt applications designed for the needs of its industry.” 71% agree 67% view external partners as critical to their organization’s ability to harness genAI quickly and effectively. 19 18 Base: 96 leaders in North America with authority or influence over AI and/or analytics decisions at energy/utilities, heavy manufacturing, and chemical manufacturing organizations Source: A commissioned study conducted by Forrester Consulting on behalf of C3.ai, February 2024 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED.
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