Users Are Already Benefiting From GenAI Despite being in the early stages of their adoption, more than 50% of genAI users from heavy industries have already realized revenue, operational efficiency, and customer experience improvements from genAI. Top Improvements GenAI Users Have Realized Or Expect “GenAI is a key driver for efficiency improvements and process optimization.” C-LEVEL EXECUTIVE, ENERGY/UTILITIES “ Customer experience 44% 95% 51% Revenue growth 35% 91% 56% Employee experience 40% 84% 44% Cost efficiency 51% 93% 42% Operational/process efficiency 37% 89% 53% Rapid access to institutional knowlege 42% 91% 49% Ability to accelerate new product/service development 39% 81% 42% Improvements already realized Improvements expected 17 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 16 Base: 57 leaders in North America with authority or influence over AI and/or analytics decisions at energy/utilities, heavy manufacturing, and chemical manufacturing organizations that are currently using or piloting genAI Note: Showing top responses; individual percentage values may not sum to totals due to rounding. Source: A commissioned study conducted by Forrester Consulting on behalf of C3.ai, February 2024
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